What Is The Importance Of Wholesale Jewelry Display?

In the jewelry business, having a wholesale jewelry display is essential. Marketing your jewelry becomes easier when you can showcase it for clients to see and admire. If you aim to sell it and make a profit in the business, you should make your product look as attractive as possible. A piece of jewelry can look very elegant when put on a display unit. Make your jewelry look more impressive by having a fashionably elegant box where it can be kept.

Wholesale jewelry display options

A wide selection of display units is available for your jewelry. You can choose from different display units ranging from neck displays, earring trays, adjustable neck displays, ring displays, jewelry display trays and watch displays. After choosing which display item you need, you have to choose which material your display unit should be made up of; this can be leatherette, acrylic, wood, velvet, and a whole lot more. Your choices must be appropriate for the pieces of jewelry that you like to sell.

To highlight the visual charm of the jewelry you are selling, you should know which materials go well with your jewelry. Modern jewelry designs go best on acrylic units with a white leatherette interior while gold and silver pieces of jewelry, as well as those with real or fake diamonds, will look great on wood with a velvet interior. Ethnic or tribal and fashion jewelry will basically suit a plain display unit.

A jewelry display is still significant even after you have sold the jewelry. Putting the item in an attractive box adds value and elegance to the jewelry. The box not only protects the jewelry from getting damaged, but presents it in a more impressive way. Likewise, it also preserves its beauty and elegance for many years. Costume jewelry can even look real when it comes with a case or box.

Collecting jewelry is a good form of investment. It becomes more valuable with time. Many people love to collect pieces of jewelry, including those with precious stones. When you have a collection of jewelry, it is best to have a jewelry display unit in your home so that your jewelry is protected from damage or getting misplaced and consequently lost. It will also make it easier for you to locate your jewelry whenever you need any of it.

When you are a seller of jewelry, having nice packaging for your assorted items will encourage positive feedback among your clients about how well you take care of your items. That impression will stay with your clients and will have them come back for more.

Whether the items you sell are for personal use or as a gift for someone special, having your items comes in attractive packaging will matter to the buyer. It will make your client feel important as well as making your item seem lot more valuable than it actually is.

You may think these small gestures are insignificant, but that is not true. If you are the buyer, you will feel that you are given value as a customer. This is one way you can earn the loyalty of your customers.

viva dias de alegria com a Hinode

Jewelry Displays – Displaying Products Is Also An Art

There is a huge range of different options for Jewelry Displays on the market. It is important to consider what the display needs to be able to do before you commit to purchasing. For example, what sort of jewelry will be displayed. If you are looking to display expensive pieces, considering something with a lock would be advisable.

Why not follow these tips to ensure your Jewelry Display meets your needs:

Expensive Jewelry:
Depending on the value of your stock should depend on how much you are willing to spend on secure Jewelry displays. For the top end budgets you should look at reinforced glass counter top displays with locks. This will allow only staff to handle the jewelry and will keep it secure at all times. It might also be worth installing an alarm system to the display cases to ensure maximum security.

Mid Range Jewelry:
For mid range jewelry, customers expect to be able to handle the jewelry with relative ease. However that is not to say that you should leave it lying around! Why not consider display cases? These can be made in a variety of different materials including glass, clear and coloured acrylic. If you are on a budget, acrylic display cases might be the option for you. Acrylic also has light protection qualities. In some cases acrylic display cases can protect your items from up to 90% of UV light, ensuring that they are kept out of harm’s way. The UV filter will help to protect your items from fading or becoming sun damaged. Standard display cases are normally made of 5mm thick clear acrylic. They can be open ended to allow easy access for staff to update the display, or can be lockable to provide a bit of extra protection. By encasing the jewelry you will be able to attractively display your stock to your customers and also protect it from any over eager fingers. Display cases are an extremely cost effective and versatile display option. Not only do they protect your items from daily wear and tear they safely and attractively display them without interfering with the item itself.

Costume Jewelry:
Most retailers find that when displaying costume jewelry less is more. An inexpensive but attractive way to display costume jewelry is to use acrylic shaped mannequins or busts. Your supplier should be able to customise these sorts of display to be different shapes, sizes and colours. Often, these displays are freestanding and allow you to drape your jewelry around and over them creating a stylish and visually exciting display. This will encourage your customers to try the jewelry on and thus make a purchase.

Your supplier may offer a made to measure service, where your jewelry displays can be made to fit your requirements exactly. Be sure to discuss this with your supplier to see what options are available.

Jewelry Display Tips – 10 Successful and Profitable Ways to Display Handcrafted Jewelry

Since starting my handcrafted jewelry business , I’ve displayed my items at many craft shows, fairs, festivals, home jewelry parties, etc. I often have a show two or three days a week. I have picked up many display ideas along the way. I have, also, had other vendors incorporate my ideas into their own displays.

One of the most important things to remember, is that you want your display to be appealing to the customer. Your jewelry or craft may be beautiful, however, that won’t matter if the display doesn’t look enticing enough for the potential customer to come take a look.

When it comes to jewelry, I find organization of items is very important. I have seen displays in which other jewelry designers have no particular organization in there presentation. That is their choice. I have had MANY customers comment on how much easier and quicker it is to find what they’re looking for when a display is organized.

Here are some tips and ideas for displaying jewelry items:

TIP #1:

-Display jewelry sets together. For instance, I display my chakra jewelry together on one mirror.

TIP #2:

- Display jewelry pieces for each category (ex. necklaces, bracelets, earrings, etc.) in the same general area. It will be easier for your customers to locate specific items.

TIP #3:

- Organize bracelets by style, gemstone, color, etc. Whatever seems best for you. I separate my bracelet displays by gemstones. For example: I may have quartz, jade and carnelian bracelets on one display, my awareness bracelets on another, and so on.

TIP #4:

- Earring displays are personal preference. I have seen some designers display their earrings on hanging displays without an earring card, some prefer to hang them on a board display or earring rack, others use a rotating display. I use a rotating earring rack, as it takes up less space and I am able to display over 100 pairs of earrings. I use black flock earring cards to hang my earrings on and I include rubber earring backs with my earrings. This helps to keep the earrings in place on the card and offers the customer an added bonus to the earrings .

TIP #5:

-Be creative when displaying your jewelry pieces. I use black velvet and white leatherette jewelry displays, beveled mirrors and wire jewelry holders. Mirrors are a great way to display your jewelry-they are simple, inexpensive and elegant! I use them to display my featured pieces and jewelry sets. Beveled mirrors can be purchased in a variety of sizes at your local craft store or jewelry supplier.

TIP #6:

- It is not recommended to use flat displays. A lot of shows will not accept a vendor if they have a flat table display. It’s just not attractive! It is also recommended to have more than one tier in your display. I use the shelf from an old computer desk. I cover it with a piece of black velvet material and sit it on the back center of my table. It is perfect for displaying my business sign, a few necklace stands and smaller pieces of jewelry.

TIP #7:

-Cover your table! What colors you choose are up to you. However, if you choose a pattern that is too “busy”, it may take away from your jewelry. I use black tablecloths when displaying my jewelry. To accent the black color, I use runners or large fabric table napkins in the colors of the season. I’ll use rust colors in the fall, red and green in the winter..you get the idea. I also, display inexpensive “props” on my table. I use small wood pumpkins, small candles, clip on ornaments, etc. Make your table appealing to the buyer!

TIP #8:

- Include a business card display on your table. This will promote your business and lead to repeat customers.

TIP#9:

-Make signs. I use tent cards to make it easier for customers to find what they’re looking for. I design my own tent cards on the computer using tent card sheets or card stock. I then cut them to the size I want. I label each of my categories with a tent card. For example: “Awareness Bracelets”,”Men’s Jewelry”,”Children’s Jewelry”, “Anklets”. I also make tent cards labeled with my services. For example: “Custom Orders Available”, “Host a Jewelry Party”, “Bracelet Lengths Can be Adjusted”.

TIP #10

-Make sure you have a business sign. Promote, promote, promote! Make or purchase a sign with your business name, logo and/or description. I have an 8″ x 10″ sign on my table display ( I designed and printed my own sign out on the computer and put it into a picture frame) and I also have a vinyl sign that hangs in front of my table. If you’re interested in a vinyl sign, you can make your own using a vinyl sign kit (available in craft stores) or you can purchase one from a sign company.

It’s best to make your display neat and professional, and let your personality reflect on it.

An attractive display will be far more appealing to potential customers. Be creative!